After two months of fierce competition, the "Little Superman Guarding the Earth" 2019 Michelin Sustainable Future English Speech Contest ended successfully. On June 9th, at the "Michelin Le Tour Heaven" on the Shanghai World Expo Source Celebration Square, Michelin presented the winners with the title "Little Superman" and thanked them for their initiatives for environmental protection and green travel.
The event aims to cultivate and stimulate children's awareness of green environmental protection, road safety and animal protection through English speech, and to think about a sustainable future. During the event, 120 3-6 year olds recorded a video of the speech and competed through online voting.
In order to let more children participate in this “Guard the Earth” event, Michelin and Shanghai Daily entered the campus during the competition and held a theme of sustainable future. Through the interactive game, the preschool children understand the road safety. , green travel and animal protection knowledge.
“Every active participant is a little Superman in our opinion.” Zheng Xiaoyan, director of Chinese brand communication and mobile experience at Michelin, said, “Children are the future of society. We hope to help children develop environmental protection through this competition. Awareness of road safety to create a more environmentally friendly, safe and sustainable future."
For many years, Michelin has been committed to promoting the development of sustainable mobility, adhering to the concept of “respect for the environment”. In addition to providing safe and environmentally friendly products, it has also raised public awareness of environmental protection and road safety through various public welfare projects. In the long run, environmental and safety education for children is the key to a sustainable future.